Social Media is booming right now. With just the click of a button you can find out what you’re friends are up to, what the score of the game is, and whatever may be going on in the world. These days, we really can’t live without it.
Recently we’ve seen major corporations reaching out to social media, aiming to attract more customers by posting their products on Instagram or a funny tweet on Twitter. It’s all a big marketing game, and Phil Duggan has come to play.
Phil is the founder of Noiseworks, a Social Media Agency that assists companies in finding the best way to promote their products, and how they can better connect with potential customers on social media. We had the chance to chat with Phil this week on what it took to get his company up and running, and the challenges he faced along the way.
Name: Phil Duggan
Current Occupation: Founder of Noiseworks.
Tell us a little about yourself and what you do for a living.
So I live in a beautiful part of the world called Newcastle Upon Tyne which is famous for Newcastle brown ale, Sting, and is of course the birth place of Noiseworks!
Noiseworks is a Social Media Agency, we offer day to day management of our clients social platforms, create engaging content aimed at growth and engagement.
Essentially it’s just me working with freelancers as and when required if something is outside of my understanding.
I also have a young family too so my day to day is always busy but fun!
What inspired you to chase your dreams?
2 things, I wanted to set an example to my children; that no matter how many people tell you that you can’t do something, you brush it off and keep going.
The second was I was tired of people around me in my 9-5 (it was more like 10am-8pm) telling me how sick they were of the job but never did anything about it, I wanted to show them that there’s an alternative if you have the balls to go for it.
So far, what would you say your greatest achievement is?
Aside from my children, I’m most proud of creating a business that makes a difference to people and their businesses.
It makes all the late nights and the meltdowns worth it when one of our clients calls up with some new business or a new customer acquired through social.
When faced with a challenge or setback, how do you motivate yourself to keep going?
For me it was quite simple, you either knuckle down and get through this or you give up and just return to the safety of a regular job.
I knew that if I went back to working for someone else I’d be 10x more unhappy, I’d be known as the guy that couldn’t and I’d have let people down. So in the grand scheme of things, this setback wasn’t that bad. It was still tough though.
In any business you’re going to have setbacks, challenges and plain out weird shit that comes out of nowhere that you weren’t expecting. You need to know that those things will happen, and you need to be ok with it, so when it does happen it’s less of a shock and more of a lesson learned.
If you look at people like Richard Brandon, the amount of time he’s been in business, as time goes on he experiences more and more, learns from it and doesn’t repeat the same mistake again. After a while you’ll become hardened to it!
Any advice to give to our followers?
Don’t give up and be true to yourself. Don’t let anyone try and change you along the way, take all the advice in the world, learn from people who have already built a business or a brand, but don’t change who you are or what you believe in. Oh yeah and keep going!
You should also probably buy one of those black Elevated Apparel tees too! Sound advice!